How Does Tesco Meet The Macro-Environment Challenges Essay

How Does Tesco Meet The Macro-Environment Challenges - Essay Example It now operates in 11 markets outside the UK, in Europe and Asia. Over 100,000 employees work in their international operations, serving over  15 million customers and generating over  £11 billion sales and over  £560 million profit. Over half of group space is now outside the UK. (Tesco International)  Tesco has many branches all throughout the United Kingdom, Europe, China, Japan, and in many parts of the world, and is expanding to other parts of Asia and Hong Kong. It is an international retailer serving over 13 countries. Tesco is making headway in the difficult times and for the development of international business. It has done major acquisitions in the Czech Republic and in Poland where they bought the Leader Price stores and in Malaysia where they bought the Makro stores. (Tesco website) Stiff competition enables Tesco to apply various strategies to stay on top. Tesco is aware that consumers have an easy way of switching between stores, i.e., they choose to shop in a different store from one month to the next. They have a wide range of retailers to choose from including Wall Mart/Asda, Sainsbury, Morrison, Waitrose, M&S, Somerfield, Aldi, Lidl and Netto, other smaller supermarkets, Costco and Makro, the Co-Ops, Symbol groups, and thousands of independent retailers. (Talking Tesco) As regards competition on products, Tesco has 1,866 products cheaper than Asda which has 1,120 products cheaper than Tesco. Sainsbury’s has 451 products cheaper than Tesco which has 4,450 products cheaper than the former. Morrisons has only 417 products cheaper, while Tesco has 3,054 products cheaper than Morrisons. (Sir Terry Leahy interview) Tesco listens to communities – Tesco aims to improve the way they consult local communities before building new stores so that they can be sure that they have understood local issues and concerns. (Tesco website)  Tesco’s share data sometimes showed that there was a sharp increase in the sales of flowers.